Here’s Why Everyone Is Excited about LVT…and You Should Be, Too!

Deconstructing the buzz on LVT with Cherry Hill FCI

Vinyl flooring has come a long way since the days of its inception in the 1920s. No longer limited to boring patterns or unconvincing imitations of wood and stone, vinyl has provided some of the most exciting flooring innovations that Floor Coverings International Cherry Hill has seen in recent years. In particular, waterproof vinyl plank flooring and other Luxury Vinyl Tile varieties have won rave reviews from customers for their style and value.


The ability to replicate real hardwoods and stones convincingly using advanced photographic technologies is the highlight of luxury vinyl flooring systems.  In the last five years, there has been a stunning transformation in the design aesthetics of Luxury Vinyl Tile (LVT) flooring.  Gone are the days of equating vinyl with industrial or cheap looking surfaces.  The realism of the new total look – including options such as distressed wood finishes, stone and slate surface textures, and even embedded woven textiles – are grabbing the attention of interior designers and homeowners everywhere.

waterproof vinyl plank flooring

LVT consists of four distinct layers fused together to produce the final product: a resilient vinyl backing, a vinyl color layer, a photographic film layer, and a urethane or aluminum oxide top layer. The protective top layer (also called the wearlayer or mil layer) is very important to the durability of the product.  The resulting advantages include resistance to curling, discoloration, or scratching as well as exceptional durability and resistance to mold or mildew.


Waterproof vinyl plank flooring is a great option for any space that is exposed to high moisture levels.  LVT floors are inherently water resistant and fairly impervious to wet spills from above. Since most Luxury Vinyl Tile flooring is also constructed to withstand commercial wear and tear, it’s ideal for residential high-traffic areas as well as other areas of the home. It’s softer underfoot than tile, and stands up to spills and large pets better than hardwood.

Waterproof vinyl plank flooring is thinner than hardwood, and thinner than stone or ceramic tile installed on the required underlayment. When remodeling, it’s easier to match a thinner product to the level of the surrounding existing floors.  Your Cherry Hill FCI installation team will ensure a seamless, professional installation, treating your space with the same attention to detail that we would expect for our own.


With proper care and maintenance, LVT may well outlive its natural counterparts. Routine sweeping to remove loose dirt plus simple damp mopping is the only recommended cleaning procedure for LVT floors.  LVT purposely has a low gloss, so “mop and shine” products are not necessary.  Prevent stains by removing spills promptly, and protect floors from heavy furniture with wide-bearing, non-staining floor protectors.

Economics factor favorably into the choice of waterproof vinyl plank flooring for residential spaces, it offers an attractive alternative to natural materials at a fraction of the price.  LVT flooring satisfies Green Building standards and earns LEED points in commercial applications.  It also meets requirements of flammability codes, slip resistance, and a menu of other safety codes.

Waterproof vinyl plank flooring and all Luxury Vinyl Tile are increasingly popular residential selections for a reason.  Get the look, feel, and durability you want with lowers costs and less stress – the perfect win/win!

Call Cherry Hill FCI at 856.324.4849 for your free in-home estimate today!